Author Archives: Brita Fernandous

Things to Do to Witness Success in Your Online Craft Business


To have a successful online craft business, you need to do many things. The path can be hard and long, but the steps are simple. Here are the things that you can do to witness a great success in your online craft business.

Create what people want to buy: This is the main point that you need to note. The uncomfortable point to be noted is when you make the transition from creating things for your satisfaction and joy to selling things you need to bring about a change in your mindset. It is quite hard. Of course, you love the things that you make, but analyze if there is a market for those products. Also, you need to know if the market is able to pay for what they need to make your business profitable. You need to consider these before you begin to set up an online craft shop.

Work on it every day with patience: When there are low sales, you might be disappointed, but remember that businesses do not get profitable overnight. Sometimes, it can take overnight for the business to become successful. You have to be dedicated and patient with the progress of your business, and you should take steps on a daily basis to grow your business. This way, it is turn into a huge success one day.

Be professional and friendly: A significant part of owning a handmade business is to be open and friendly with the customers. The customers prefer to buy distinct things, and so they buy your products. So, you should not make it tough to understand who you are and what your works are. At the same time, keep in mind that the customers are not your friends, so you need to treat them with respect and professionalism as well. You need to use salutations to address them, respond to their questions promptly.

Provide beautiful photos: Selling online requires beautiful photos. The photos that you use on your website can make or break the business. Photos are the first ones that capture the eyes of the visitors, and these play a major role in the decision making process. You need to use good photos that were taken with natural light or filtered white light. The photos should have simple and consistent backgrounds. These should have been shot in perfect focus and intriguing and interesting angles as well.

Make items that are reproducible: If you are making one-of-a-kind items to sell on your website, you cannot reach great heights. As your business is growing, you need to take time to refresh each new product with new photographs, description, title, etc.

Get a mailing list: The best and most effective way to stay connected with your customers is email. You can do other things such as writing blogs, adding Facebook posts, sending tweets, and adding Instagram photos, but email is the most direct way to communicate. Your existing or prospective customers will give you the permission to send them emails only when they trust you. These are the best prospects to make a sale. You need not convince them that your products are awesome as you have already done this part of the job.

Besides these, you need to price the products reasonably so that you get minimal profits, create a blog for your craft business, and learn consistently as doing a business is always expanding and endless.

Read Start Up In A Craft Show Market

What Should You Do Before Selling Craft Online?


You could be planning to sell your craft products online, but it takes a great effort to get prepared to start an online craft business. When you grow a business, there are many things to learn, but this content focuses on some of the most important points that you need to do if you want to sell your work online.

Make useful and attractive products: Your thought process should be changed when you are making something that you want to sell from making things that you love. The reason is the product is not for you, but your customer. You can make products that you love, but you should consider the ideal customer who will purchase it before making it. If you know who your ideal customers are and what their needs are, then this will be easy for you.

A brand: All successful businesses have a brand. The brand name might have grown organically, but the small entrepreneurs realize the power of branding quickly. This makes their highly recognizable and gives the customers a brand for them to connect to. This will make product design and marketing strategies easy as everything should fit with the brand.

Add stellar product photos: After having a brand and useful and successful products, the next step is to show the products to the world. While selling physical items online, photographs attract the sellers. There are basics that you need to know before clicking photographs of your products to sell them online. You need to focus on capturing the elusive wow factor that will make your product shine among the rest. This involves experimentation, and it could be time consuming to some extent, but the chances are that you will find it as you proceed. The right photography formula will increase the sales.

Understand basics of SEO: Of course, your photos will draw someone to your website and convince them to buy your products, but how people can find you? They need to find your website using the search engine. For this, you need to have a basic understanding of SEO, and how it works. Search engine optimization works at a very basic level. You need to know that to search for something specific, the customers still use text. So, the titles, description, and tags that are attached to the product should be keyword rich so that the customers can find your product.

Courage: Courage is the main attribute that is needed to witness success. Doing a business is all about experimentation. You should be willing to take risks, accept failure and pick yourself up and face it again. You should be comfortable with the uncertainties that happen, and you should live with fear on a daily basis. Remember that there is no fail-safe formula for the success of any business. You need to learn to be courageous. Also, a specific level of self-confidence is a pre-requisite to create a successful online business. Believing in yourself is also important to face challenges, and learning what you should overcome is imperative to witness success. You should also believe your brand, your photography, and your products and take pride in what you are selling.

Read Why is it not recommended to sell crafts online?

Why is it not recommended to sell crafts online?

recommended to sell crafts online

Are you thinking to sell your crafts and artworks online? Do you want to sell it through the local markets or via online store? Do you want to combine both? Well, it is perfect the patient sell in both mediums. You need to know your target audience and their location. It is simple to stay active online and reach potential customers. There are several ways you can sell your crafts online.

First, you need to have a website. You have to add images, videos and clear description of your product. If you have social media account, you need to connect your website with the social media channel and share regular updates. Some people do not feel comfortable with online sales. Well, let us discuss the reasons in the following paragraphs.

You have to wait: If you are selling the crafts and artworks online, you have to wait for some time. It can even take months to convert your crafts into money. When you sell in the market, you can instantly display and sell the goods to people. You have to display in a place where potential customers visit. It is best to sell through wholesale shops. They will purchase your crafts in bulk and do immediate payment. Moreover, you can also start to work on the next order the next day. If you have reputed name in the market, you can easily make money in quick time. The customers will not think about quality or price. They will be confident that your products are worth for its price, and it will last for a long time.

It is best to sell online when you have gained a good name in the market. You will be surprised to see your wallet filled with money due to last night sales. The internet is convenient where you can sell your products any time, but you need to wait patiently. If you are okay with this point, you can step ahead to sell online.

Shipping of items: It is another point you need to consider when you are making online sales. You have to sign up with a reputed courier service company. They should deliver products on time and as well as without any damage. If the product reaches the customer in damaged status, it will not please them. They have to again exchange and start the whole buying process. It takes time for them to purchase the goods they wished. It is necessary to do some trial deliveries and then sign up a courier company. At the time, the package would get missed and fails to reach the customer at expected time. It is again a drawback for online sales.

Some people will love your products and wish to purchase at their convenience. It is best to preserve such customers by signing up with a professional courier company.

International customers: The online sales help you to meet customers from various parts of the world. You can make double the profit and provide products globally. It is sure your brand and reputation would be known worldwide. But you need to focus on providing quality products and timely delivery to achieve customer satisfaction.

Read Things to Do to Witness Success in Your Online Craft Business