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Promotion and marketing are very crucial for any business. Only manufacturing any product is not the job to be completed by a company. There are quite a few processes that follow later. Without effective marketing you can never make a successful business. Starting a craft business is beneficial, but requires great market research. Every business needs customer. For attracting customers you need to have worthwhile product for which people can trust you. If you are already a craftsman the last thing you need to do is talk to a marketing consultant. It is not bad to think of income from your talent.
There is no way you can avoid marketing. Marketing doesn’t mean you have to go for door to door selling or conduct telemarketing calls; it’s just making people know about what you can give them. At the same time explain the advantage of the product. There are endless marketing methods you can practise. Being the seller you can select any marketing method you find helpful. It should be within your budget also. You have to search for your target market and focus on it. Many artisans prefer demonstrating their craft to people, it can e done in peaceful environment where you will not feel like a sales person.
There are other companies who help people promote their products. Contact such companies if you do not like socializing much. In case you are not able to market your product on yourself, take help of those companies. It will be a great help as they have professionals who work outright to market your product. You can sell your product to any shop also where they will sell it for you. As the seller you should have full knowledge about your product. If you do not have knowledge about you product, people will never entrust your business.